It's a familiar story in the tech world: A company wants to build a consumer product, finds that the necessary tools aren't available, creates its own tools, then realizes it has created a broader platform. David Bennahum offers some examples: Zip2. Vignette. TypePad. And yes, his startup Punch!, where Bennahum is co-founder and CEO, and which is launching its publishing platform at Disrupt. Source: http://techcrunch.com/2012/05/21/punch-platform-launch/
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