1080p iTunes video: Is the difference in image quality worth the difference in file size?

Apple has made 1080p TV shows and music available for streaming and purchase via the iTunes Store. The price is the same as the previous 720p HD content, but is the image quality better enough to justify the bigger download sizes and increased storage they'll require?

Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/Aa23ldYX4yY/story01.htm

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