A Web Of Apps

It is remarkable to think that we're in the early days of the app era, when there are already close to 600,000 iOS applications and nearly 400,000 on Android. The growth of these app ecosystems has been rapid, exponential and shows no signs of slowing down. As well it shouldn't: the untapped, addressable market for mobile apps involves hundreds of millions of users. And yet, app discovery remains a challenge. Whether in an app store, on the device itself, or via a third-party service. Whoever cracks the nut of app discovery will have the potential to be the next Google: the search engine of the modern age. The search engine for a web of apps.

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